It is time to rethink everything you know about curated event entertainment. Nick Rosen and Erik Himel, two of Los Angeles’ most experienced Musical Directors, Promoters, Producers and Event Planners have joined forces to create HR Entertainment Group with the intent to provide a new approach and an elevated combined knowledge level to any event that requires electronic or live entertainment.
While separately curating events for a wide-ranging array of clients Nick and Erik both noticed that there seemed to be a shortage of truly personal attention in regards to the specific needs of each client or brand, a lack of close, personal knowledge of the customer’s market profile and brand identity. This disconnect fueled the idea of starting a company together providing entertainment options to truly portray the exact spirit and lifestyle of the brand the entertainers are representing.
Nick Rosen and Erik Himel possess a unique amount of entertainment professionals in their combined virtual Rolodex. They also have an intimate knowledge of exactly what type of experience each and every talented individual in their data base is capable of bringing to the table to suit the very specific needs of the client.
To provide an amazing custom picked entertainment option for any event, whether it is a global corporation in need of programming for an arena or stadium corporate event, or haute couture fashion or luxury goods brands, as well as major charity events, or more traditional club promotion services, a intimate fine dining establishment, HR Entertainment Group is fully equipped to handle the job of meeting the needs of the client at the highest level.
ERIK HIMEL
Erik Himel has produced over one thousand events worldwide to date. Many Angelenos recognize him as the executive producer and musical director of the longest running weekly event at the world-famous Viper Room on Sunset Blvd in West Hollywood for 6 years. Other notable Los Angeles venues where Erik produced and promoted events include local top echelon properties The Avalon, The Belmont, The Roosevelt Hotel and The Culver Hotel to name a few. Erik’s curated events in the Los Angeles also included work for national chains Thompson Hotels, Kimpton Hotels, STK Restaurants, House of Blues, Hard Rock Café among others.
In the field of custom music production for campaigns, Erik’s work can be found with Pinkberry, Burger King, Living Spaces, Nordstrom, Microsoft and Disney.
While running his own event production company Mr. Himel also participated in live performance productions with many internationally acclaimed artists such as Russian supergroup Mumiy Troll, Robby Krieger of The Doors, Alan Parsons and Mark McGrath of Sugar Ray. Erik also has curated musician referrals as a contractor for several major label artists.
In 2021, Erik was the co-producer, co-owner and co-creator of critically acclaimed show “27”, which was the first residency show at Richard Branson’s newly opened Virgin Hotel in Las Vegas. The show was recognized by the Mayor of Las Vegas when it was assigned honorary day by the city.
Mr. Himel also brings invaluable experience in the charity event production field to HR Entertainment Group. He has done work for charities such The Crohns & Colitis Foundation, The Wires Wildlife Fund and MusiCares.
Email - erik@hrentgroup.com
NICK ROSEN
Nick Rosen served as the Musical Director for the exclusive Bardot event space in Hollywood, California for three years. After this tenure he advanced to the world-renowned Sayers club, where he was the head curator for nights featuring acts such as Prince, Bruno Mars, Pharrell among others, as well as serving as the venue’s main Musical Director for 9 years.
In the world of television Mr. Rosen has had the honor of directing the music for Macy’s Firework Show special and the Disney Christmas special on ABC (featuring Boys II Men and N’sync). Two Emmy-winning television specials featuring Derek Hough featured all music designed and provided by Nick.
The Fashion industry has also held Nick’s services in high regard. He has enjoyed creating the musical content for Gucci’s 2019 international campaign in addition to being solely responsible for the technical end of global fashion brand All Saints’ musical content for the last 8 years. Nick was also responsible for the musical content for internationally known shopping and retail area The Grove’s Christmas event for 3 years, featuring multi Grammy winning producer David Foster, Tori Kelly and more.
Show building and creating musical arrangements for residency shows and tours is an area where Mr. Rosen has left a significant permanent mark on the music industry by contributing to live touring productions for legendary acts such as J-Lo, Michael Bublé, Diddy, Macy Gray, just to name a few. In 2021 Nick crowned his sound design achievements by creating and directing all the music for Derek Hough’s tremendously successful Las Vegas residency show run at The Venetian Hotel.
Email - nick@hrentgroup.com